We developed an engaging, concise quiz on post-stroke spasms for WillPharma. The campaign achieved great success, attracting over 800 visitors, with 60% completing the quiz and a conversion rate exceeding 13% among those who finished it. Participants highly appreciated the content, giving it an average rating of 4.5 out of 5 stars.
Quiz about spasm after CVA
Micro-Learning
The quiz is marketed through both online and offline channels, including advertisements in specialist journals and newsletters.
Visitors are prompted to respond within 20 seconds, with their individual answers compared against a benchmark involving their colleagues. They receive detailed educational feedback, which includes infographic animations and instructional videos.
Personal results are presented alongside group benchmarks, and the final screen offers multiple calls to action:
- Share the quiz with a colleague
- Request scientific publications
- Sign up for updates
- Rate the quiz
