BOAL rebranding
We modernized BOAL's branding and revamped their corporate and affiliate websites.
BOAL’s branding features modern typography, a blue and green palette for trust and sustainability, and imagery to emphasize innovation and environmental responsibility.
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The process of creating new branding for BOAL begins with developing concept ideas and gathering inspiration through mood boards and style scapes. These visual tools help to explore different aesthetics and themes, ensuring alignment with the brand's vision and goals. Once a direction is chosen, the team refines key elements such as color schemes, typography, and imagery, iterating through feedback and revisions. The result is a cohesive brand identity that encapsulates BOAL's values of innovation, sustainability, and trust.
